Embracing your Vices

A new perspective on performance and wellness

Ever caught yourself thinking, “Sure, I indulge a bit too much, but all’s good in the hood”?

Even though you’re lying on multiple levels because it’s def not good and you’re never ventured outside the burbs.

It’s a situ many can relate to, especially in Australia where we pride ourselves on taking it easy mate and enjoying the pleasures of life.

But what if I told you that what we label as ‘vices’ could actually be leveraged for our benefit?

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Welcome to the world of Vice Optimism, a lifestyle where embracing our indulgences could lead to a life well lived and not just for yourself but for everyone else who comes into contact with you!

The Rise of the Vice Optimist

A Vice Optimist isn’t just someone who enjoys a night out or a casual dabble in life’s pleasures; they are designers of their own life, carefully selecting which vices to flick and which to rip.

These are the people who find balance in occasional excess, while applying intention and reflection to their habits.

We are the people who enjoy a drink at the bar or a casual bet on the races but are always aware of the thin line…